The four key things to focus on – and what NOT to do – when announcing your price increase to clients.

Allergic to hourly: why charging by the hour makes no sense (yes, even when clients insist on it) and how to start charging for the outcome. 

Learn how to excavate the value of what you do so you can better communicate this. 

No more bad-fit clients: why bad clients cost you way more than just money – and what to do about them, while staying classy. 

How to calculate the risk and reward of increasing your rates. 

Influencing the perception of value: the five things you can do to influence others’ perception of the value you offer, so that you can increase this (hint: the value you *actually* deliver and the value that people perceive is different). 

Quick and easy way to improve your brand positioning without an expensive rebrand or laborious overhaul of everything.

The exact word-by-word script to say or share when communicating your price rise with clients. 

Handling objections from people, without losing your cool, being negotiated down, or being caught out like a deer in headlights. 

Learn how to handle the dreaded “I can’t afford it” objection with confidence and grace, without losing your profit margin. raise-rates.