Ignite Mini-mind

Ignite is a Mini-Mind for ambitious business owners, specifically designed to ignite your visibility.

We're turning up the volume on our digital storytelling. We're saying something worth listening to. We're getting out of our own way– to get seen, heard, and paid.

Marketing is all about being seen and heard - and hence, being paid!

But lately? Things just aren't working like they once did.

With the rise and rise of AI, this is only going to get worse, as the internet is further saturated with gallons of same-same not-different content.

So what can you do?

This next era of business requires something different – bold opinions, clear differentiation, powerful storytelling, energetic capacity, and agility.

As business owners marketing ourselves online, it can feel like a massive time, effort, energy and money suck. Over time, it can start to feel like a dysfunctional relationship – all take and no give.

It's time to turn that around so that the marketing you do is directly translating into inquiries, publicity, opportunities and sales.

Over the last 16 years that I'm been marketing my business and my clients' businesses, I've noticed something very important: the times in my life and business when I felt most excited by what I was doing? The marketing I created was golden – attracting crowds of perfect-fit clients.

And when I put out marketing where I wasn't walking my talk? This marketing became the elevator music of the internet.

As the algorithms keep changing, I've been experimenting, and here's what I found: the more I stop overthinking things, the more engagement I get.

The more of myself I shared, the more new ideal clients would show up prepared, already familiar with my approach and style, ready to do the work – and reap results.

The more I focused on walking my talk, embodying my message, getting excited by my offerings – not did I reach more buyers – but it meant I had far more fun, too.

Because joy is contagious.

You're already marketing regularly (or semi regularly) and keen to 3x your results – more engagement, more inquiries, more sales.
You struggle sometimes to see the connection between marketing and sales – like, for example, why great content you put out doesn't translate into new paying clients.
You're ready to embrace your future self – bold, courageous, amplified.
You're open to sharing potentially vulnerable stories that can be extremely powerful in marketing your business – but being ethical and classy is a non-negotiable.

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