• My Profit Planner and Offering Ecosystem Blueprint tools to map your 2026 to $400K and beyond.
• Ways to create more predictable, recurring revenue in three different business models: coaching, agency/consulting, and health studios. 
• Why the ascension model doesn’t work and funnels are limited – and what to do instead that brings more messy humanity into your business model, while consistently earning you $40K months – or more. 
• Crafting your pricing strategy so that clients buy directly from your website, without sales calls or long conversations (this is the same lecture I delivered for Sydney University MBA students earlier this year). 
• Using buyer psychology to help clients guide themselves through your website and make faster buying decisions – without buyer’s remorse. 
• Paid live experiments to turn lead generation from a cost into a revenue generator.

• 4 video trainings of 45 minutes total, with a private podcast for video trainings – to learn on the go
• ‘At a glance’ checksheet to mix-and-match your specific goals to the experiment which works best 
• Paid live experiment promotional checklist – couldn’t-be-simpler must-do list of what goes first, second, third (and what you don’t need to worry about until much later) 
• Scoring your ideas tool – to quickly and easily test, refine and LAUNCH!

I'm a veteran business coach and marketing strategist, with a background in Public Relations. Since 2008, I've redesigned and refined my business model around babies, travel, and building a life (not just a business).

I've worked with innumerable business owners to change their business model, from casual drop-in health studios to strong membership models with high retention rates, from consultancies with massive ebbs and flows of cash, to steady, predictable retainer models, from retainer models to VIP and recurring intensives, from laborious, protracted custom quoting, to charging for quotes.

I love enabling thoroughly modern, you-shaped strategies to designing a business model that simply works. Where you sell straight from your website, where your offerings stack, and where every month starts with predictable recurring revenue locked and loaded.

I live in Sydney Australia with my two teenage daughters when I'm not off galavanting around somewhere, roadtripping, exploring Sri Lanka, or pottering around in my garden.